The warrior, his lady and the advertising campaign - El Liberal

2022-07-29 17:41:18 By : Mr. JOHN LIU

When the subject of an advertising campaign loses steam or tires the audience, the agency that has the account tries other resources so as not to lose the client.A beautiful model, some spicy anecdote, change her hairstyle, clothes, some new gesture...The case of the Ukrainian television comedian who holds the presidency in Kiev, in the famous House of Chimeras, on Bankovskaia Street, is another example of this resource.The residence bears that name because it is adorned with bas-reliefs with images of these mythological figures.Volodimir Zelensky assumed the Ukrainian presidency in May 2019 and brought with him the entire cast of “Kvartal 95” (95th Quarter) the title of his famous television show.Ukrainian political analysts defined the new government team as the most inept and ignorant of the six presidencies that have occurred since the Ukrainian state emerged in 1991.Ukraine's own defense minister, lawyer Alexei Rézchnikov, acknowledged that he "had no idea" of the weapons that the United States supplies to his country to confront the Russian troops and the Donbass republics that continue their advance.The very political party that Zelensky founded to allow him access to the head of state was baptized with the title of one of the inconsequential films in which he starred: “Servant of the people”.Tiredness and disappointment have already spread to his main sponsors.Convinced that Zelensky will not be able to reverse the inexorable military defeat, the main partners of the European Union have already informed him that they would not continue wasting their resources on him and that he should apply his efforts to achieve peace with Russia, even at the cost of acknowledging the existence of the two autonomous republics of Donbass.For its part, in the US they have also begun to claim for the result that Washington can obtain from the tens of billions of dollars assigned to support the Zelensky adventure and his television team.More than eight billion dollars were earmarked specifically for military equipment that, when it reaches Ukraine, can be subjected to two variants: outright destruction by Russian guided missiles or sale on the European and Middle Eastern black market.To the point that US senators have called for the formation of a special committee to monitor these weapons.In addition to the "small" Javelin missiles, tanks and armored vehicles, guns and anti-aircraft defense systems are offered on the terrorist market, which are supplied to Ukraine.According to information from Kiev itself, foreign mercenaries hired by the Zelensky regime are the main sellers.Checked by this real estrangement from supporters of him, despite formal cries for help, the comedian began to dismiss his main supporters.People who accompanied him from his youthful beginnings in television programs.Thus, under the furious accusation of "state treason" he fired his main supporter, the mobster businessman Igor Kolomoiski, one of the richest men in Ukraine, implicated in notorious cases of embezzlement and fraud of public money.The same accusation fell on Attorney General Irina Venedíktova, who launched Zelensky into politics and ran his presidential campaign.His childhood friend Ivan Bakanov also fell from grace.Despite the fact that Ivan is the holder of Zelensky's offshore companies, for which he should be treated with special care, his friend expelled him from the head of the Ukrainian Intelligence Service due to "the large number of state traitors" he harbored. within the body.The loneliness of the inhabitant of the House of Chimeras cannot be disguised even with regular visits from his controllers in Washington or his suffering Western European allies.Except for the North American case, the rest of the visits inevitably then pass through Moscow or hold intense telephone conversations with Russian leader Vladimir Putin.This provokes the fury of Zelensky who, on more than one occasion, has even asked for explanations about these communications.The decision to permanently dress the comedian in a quasi campaign uniform has also failed to reverse the trend and his appearances generate less and less attraction in his former captive audience.Today, that "heroic" image of a Zelensky in uniform was accompanied in the session of the Rada (Ukrainian parliament) by all the members of his government, also dressed in olive green.Maria Zakharova, the spokeswoman for the Russian Foreign Ministry and an eminent diplomat, wrote in a Telegram channel that “the image of the President of Ukraine, formed by the West, has completely dried up and exhausted, he is no longer received by the world audience.For this reason, without condiments they can no longer present it”.“Masha” Zajárova highlighted the role that the world media power assigns to Elena.“She visits the United States, magazine covers, bunker photo shoots.Even the interviews are now being given by the President of Ukraine in the company of his wife”.“Zelensky bored.The militarized image of him without victories is not for sale, he concluded.Now this dish on the political menu has a name: 'Zelenski a la Elena'”.The most recent attempt to reverse the image of political deception was undertaken by the Kiev president: he declared that the founder of Russia was Kiev.Indeed, one of the locations of the Slavic Rus tribes around the 9th century was located on the banks of the Dnieper, the river that Kiev overlooks, and was known as Kievan Rus.But such “Rus” arose in other locations as well, for example in northern Novgorod, which became the true cradle of the Russian state.Today, Zakharova commented on Zelenzki's statement and called on him, as a result of her own words, to recognize himself as... 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